Raise your hands if you remember some of Chandler Bing’s advertising pitches during the final couple seasons of Friends. Even if you’re a loyal watcher of the show, you probably don’t remember his poor attempts at marketing. Why? We don’t consume information the same way we did 20 years ago. Expectations are higher and a greater percentage of marketing is performed online than ever before. While in-house teams can be an asset, today we want to highlight why you should hire a digital marketing agency.
Digital marketing is a relatively new practice. While all marketing styles share some universal principles, digital marketing is heavily invested in building relationships. When you hire a digital marketing agency, you’re signing up with a team who understands these nuanced differences. As our team members have grown in their skillsets, it’s helped to set them apart as experts in their line of work.
In other words, you can hire a general purpose agency who also does digital marketing, or you can hire a digital marketing agency who understands the industry inside and out.
That understanding only comes by way of ongoing learning. Many industries, such as education or healthcare, require continuing education credits. While not required as a government standard, a quality digital marketing agency will internally set aside time for its employees to continually learn, grow, and adapt to new platforms or market trends.
Ability to Adapt Immediately
Following up from that last statement, social media platforms rise and fall with relative ease. Most of us remember MySpace and how it was overtaken by Facebook. So what’s new today? TikTok, for example, is the hottest platform for Generation Z right now. Are they your target market? Then your digital marketing efforts should reflect that. Alternatively, if your primary audience uses Facebook daily, then that’s where you should spend your time.
A digital marketing agency will get these concepts and understand how to tailor a message based on platform and audience.
Because agencies aren’t in-house, it means companies like ours must continually earn and maintain the trust of our clients. This means we’ll work extra hard to meet expectations and ensure that our clients are 100% happy with the content we produce. This isn’t just a job, but a passion, a commitment to excellence!
At some point in every marketer’s career, they’ll hit a bad case of writers block. It happens to the best of us. No matter how hard you work, you just can’t make the content you’re working on click.
Know how digital marketing agencies combat that? By taking the ideas we learn from one industry and applying it to the next. In other words, we get an extra boost of productive creativity by taking a break, looking at what is working for other clients, and applying those to the task at hand. It’s this constant refreshing that helps spur on the creative ideas within our team.
Ready to Hire a Digital Marketing Agency?
The team here at Mister Social is ready to help you achieve your digital marketing goals! Contact us to learn