You are probably asking yourself which social media platforms are best for your company. To find the right platform for your needs, consider questions like: Which one will reach your target audience? Or which one will showcase your work best?
You need to know your primary business objectives before building a social media strategy. (i.e. drive traffic to your website, increase followers, build brand awareness.)
Once you know your business objectives, you can utilize the following five steps on how to pick the right social media platform for your business needs.
1. Understand the audience of each social platform.
It is essential to understand what a platform does and who its primary users are before opening an account. For example, if your target audience is millennials, being on Instagram and Snapchat may be the right decision.
2. The numbers don’t lie.
Take a look at your current website traffic. For example, If you are an electronics company, users will rely on videos to understand how to use your machinery. YouTube how-to videos might make great, digestible content that users will find relevant.
3. Where are your competitors?
What is your industry’s competitive landscape? Is there a particular social influencer or brand that stands out to you? Who’s following them? Who are they supporting?
4. Consistency is key to being memorable.
Make sure that your content is consistent and the handle you claim is the same across all channels. A handle is your social username.
5. Do not push the same content on all platforms.
Remember, more is not always better. You want to be thoughtful and strategic when choosing which social platform is best for your business. Your customers and followers are coming to you to find unique content that is relevant to them.
Signing up for a lot of platforms is like having a gym membership you will never use.
Be more effective with a targeted marketing strategy on the right platforms.
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